When it comes to the world of business, there are many reasons why companies seek to develop a global growth strategy. Venturing across the pond can help companies establish new revenue streams, gain a competitive advantage and reach new customer bases.
Over the last year, Covid-19 has completely transformed the world. The way we perform our jobs, interact and communicate day-to-day has radically changed. Yet, in a world that seems so suddenly disconnected, translation has played a crucial role in maintaining normality and keeping things moving. In 2021, translation is more important than ever.
Yes we’re professional translators but we can’t deny that Google Translate has made the summer holidays of millions a much easier proposition. However, as we’ve highlighted before, using Google Translate and other auto translate programmes can cause problems and, for more complex work, a professional translator is worth their weight in gold.
At Sure Languages, we recognise that our clients have busy work schedules and ordering their translations may be one small task on a very long to-do list. The SL team is always looking for ways to simplify our processes and ease the strain on our clients, while retaining the personal, human touch on which we pride ourselves.
It’s the paradox of our industry: you pay for a translation because you don’t speak the language – so how do you know it’s any good?
If you start or end the day conversing with your smart speaker, dictating into your computer or using a language app, you’re already communicating with machines.
Eighty years ago, one of the WWII campaigns warned: ‘Careless talk costs lives’ – yet we’re seeing an alternative truth in this familiar saying today.
The international market for your content is huge, but most of the world doesn’t speak English. So, you hastily throw a translation feature on your site and hope the tool delivers something comprehensible to your international audience. Sound familiar?
Whether you’ve already branched out overseas or you’re just beginning to think about selling internationally after conquering the domestic market, you’ll need to think about how you’re going to communicate with potential customers overseas.
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