Articles

Translation

5 ways to boost global growth

When it comes to the world of business, there are many reasons why companies seek to develop a global growth strategy. Venturing across the pond can help companies establish new revenue streams, gain a competitive advantage and reach new customer bases.

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Translation

Why translation is more important than ever in 2021

Over the last year, Covid-19 has completely transformed the world. The way we perform our jobs, interact and communicate day-to-day has radically changed. Yet, in a world that seems so suddenly disconnected, translation has played a crucial role in maintaining normality and keeping things moving. In 2021, translation is more important than ever.

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Translation

Mind your language: when auto-translate gets you in trouble

Yes we’re professional translators but we can’t deny that Google Translate has made the summer holidays of millions a much easier proposition. However, as we’ve highlighted before, using Google Translate and other auto translate programmes can cause problems and, for more complex work, a professional translator is worth their weight in gold.

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Translation

How translation increases international sales

The international market for your content is huge, but most of the world doesn’t speak English. So, you hastily throw a translation feature on your site and hope the tool delivers something comprehensible to your international audience. Sound familiar?

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Translation

What is localisation?

Whether you’ve already branched out overseas or you’re just beginning to think about selling internationally after conquering the domestic market, you’ll need to think about how you’re going to communicate with potential customers overseas.

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