Whether you’ve already branched out overseas or you’re just beginning to think about selling internationally after conquering the domestic market, you’ll need to think about how you’re going to communicate with potential customers overseas.
Producing a modern, sleek and high-performing website is a tough task in itself. You’ve done all the hard work and it’s up there in your main language – job done? Well, not always. English might be the language of the internet, but research has shown that over a half of internet users speak another native tongue. If you want to reach these potential customers, you need to speak their language.
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